Advertising (967) M.Sc Spring & Autumn 2023 Solved Assignments
Advertising (967) M.Sc Autumn 2023 Solved Assignments
|Last Date To Submit||November 2023|
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Advertising is a marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service, or idea. So, Sponsors of advertising are typically businesses wishing to promote their products or services. But advertising is differentiated from public relations in that an advertiser pays for and has control over the message. It differs from personal selling in that the message is non-personal, i.e., not directed to a particular individual. Advertising (967) M.Sc Spring & Autumn 2023 Solved Assignments.
Autumn 2023 Solved Assignments
Advertising is communicated through various mass media, including traditional media such as newspapers, magazines, television, radio, outdoor advertising, or direct mail; and new media such as search results, blogs, social media, websites, or text messages. So, the actual presentation of the message in a medium is referred to as an advertisement: advert or ad for short. But commercial ads often seek to generate increased consumption of their products or services through “branding“, which associates a product name or image with certain qualities in the minds of consumers.
On the other hand, ads that intend to elicit an immediate sale are know as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations, and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also help to reassure employees or shareholders that a company is viable or successful.