Non-Broadcast Media (8622) B.Ed Spring & Autumn 2023 Solved Assignments

Course Code(8622)
Course TitleNon-Broadcast Media
SemesterAutumn 2023
Last Date To SubmitNovember 2023

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Q.1 Explain the steps for choice of media and also identify the factors affecting the media.
They know the importance of social media to their business and it’s on you to make it happen with a social media plan. Results don’t just happen. So how do you craft a winning social media plan that drives growth for your client? It’s not easy to find the balance, especially when you’re working solo. The battle for attention is fiercely competitive and the social media market is increasingly crowded. The platforms themselves don’t make it any easier, with algorithm changes and new features being added constantly. This is nowhere more evident than on Facebook. Even though there are 2 billion monthly Facebook users, organic reach for business Pages continues to decline rapidly.

Non-Broadcast Media (8622) B.Ed Spring & Autumn 2023 Solved Assignments

What does this mean for you when you’re planning out your client’s social media activities?
You need a social media marketing plan to keep your efforts on course to deliver value and return on investment (ROI) for your clients. Here’s how to structure your plan in seven steps:
Step 1 – Set goals for your social media plan
“Alice: Would you tell me, please, which way I ought to go from here?
The Cheshire Cat: That depends a good deal on where you want to get to.
Alice: I don’t much care where.
The Cheshire Cat: Then it doesn’t much matter which way you go.”
– Lewis Carroll, Alice in Wonderland
If you don’t have a goal, you’re not going to get anywhere. At least, not anywhere meaningful. Setting goals is the first port of call when crafting your plan.
But, how do you determine what goals should be included in your social media plan?
Align your goals to your client’s business objectives.

Where does your client want to get to? It’s so important to have this clear before you start developing a plan. You can also ask them what they’ve done in the past, what worked, and what didn’t. Once you understand your client’s business goals, you’ll be able to prioritize the actions that will help achieve those goals. Non-Broadcast Media (8622) B.Ed Spring & Autumn 2023 Solved Assignments.
If you haven’t been doing this up until now, answering this simple question will have a profound impact on your ability to prove your effectiveness as a social media manager.
Agree on the goals of your social media plan

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  • Specific – what exactly are we trying to achieve?
  • Measurable – what are the numbers, so we’ll know when we’ve achieved it?
  • Achievable – how is this going to get done?
  • Relevant – is this the right goal for this time and place? Are we the right people for this goal?
  • Time-sensitive – when will this goal be achieved?
    For more help with SMART goals, Smart Insights shares common mistakes on setting marketing objectives and the 10 measure design tests to make sure you’re focussing on metrics that matter. Following the SMART goal process will help you come up with a goal that’s in clear alignment with your client’s business objectives. Achieving your goals will naturally yield the results your client needs and deliver ROI.
  • Step 2 – Decide which networks to focus on
    When you don’t have a huge team behind you, you need to know which networks will deliver the best results for your clients. And, you need to be ruthless when prioritizing where to focus your efforts. The good news is not all networks are equally valuable to your client’s business. This can be due to demographics, how the different platforms are used or because of the type of product or service your client offers.
    Factors affecting the media:
    The problem of selecting of the best medium or media for a particular advertiser will vary greatly, depending on the particular situation, circumstances, and different other factors in which a person is conducting individual business. Media selection involves a basic understanding of the capabilities and costs of the major media. The problems which the advertising has to face in the selection of media are:

Profile of the target market

Coverage or exposure




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